One paragraph that explains life!

Arthur Ashe, the legendary Wimbledon player was dying of AIDS which he got due to infected blood he received during a heart surgery in 1983. From world over, he received letters from his fans, one of which conveyed: "Why does GOD have to select you for such a bad disease"?

To this Arthur Ashe replied:
"The world over -- 50 million children start playing tennis, 5 million learn to play tennis,500,000 learn professional tennis, 50,000 come to the circuit, 5000 reach the grand slam,50 reach Wimbledon, 4 to semi final, 2 to the finals, when I was holding a cup I never asked GOD 'Why me?'.
And today in pain I should not be asking GOD 'Why me?' "

Happiness keeps you Sweet,
Trials keep you Strong,
Sorrow keeps you Human,
Failure keeps you humble and Success keeps you glowing,
but only Faith & Attitude Keeps you going.........

How to Make Your Messages Memorable

When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves you — the listener or reader - to action.
Moving people is not magic -it’s all about effective communication.The 4Cs Model, which stands for Comprehension, Connection, Credibility, and Contagiousness helps in achieving it.

The beauty of the 4Cs Model is that it’s easy to understand and simple to apply to every piece of communication you produce at work whether it's a résumé, an email, newsletter article, marketing piece, PowerPoint, or blog.
When you use get into the habit of applying the 4Cs to every type of communication you generate, managers, coworkers, clients, and customers will take notice.

The First C: Comprehension
To make sure the audience gets the message.

The Second C: Connection

Making a connection with a communicated idea or message means not only that the audience "gets it," but that it resonates with them, has meaning and significance for them.

The Third C: Credibility

The audience needs to believe who is saying it (the brand or messenger’s voice), what is being said, and how it is being said. Otherwise, any connection begins to break down - immediately. Credibility is the critical C, because the audience may completely understand a communicator’s message.


The Fourth C: Contagiousness

Think of the last time you saw a TV ad that was so funny or clever that you discussed it with your friends. That’s contagiousness. To be contagious, a message has to be energetic, new, different, and memorable. It should also evoke a vivid emotional response, have "talk" potential, motivate the target to do something, and elicit a demonstrable reaction.

To read more on the topic click here

The 99 Club

Got a story. Thought of sharing.

Once upon a time, there lived a King who, despite his luxurious lifestyle, was neither happy nor content.

One day, he came upon a servant who was singing happily while he worked. This fascinated the King; why was he, the Supreme Ruler of the Kingdom, unhappy and gloomy, while a lowly servant was so joyous. The King asked the servant, 'Why are you so happy?'

The man replied, 'Your Majesty, I am nothing but a servant, but my family and I don't need too much -- just a roof over our heads and warm food to fill our tummies.'The king was not satisfied with that reply. Later in the day, he sought the advice of his most trusted advisor. After hearing the King's woes and the servant's story, the advisor said, 'Your Majesty, I believe that the servant has not been made part of The 99 Club.'

'The 99 Club? And what exactly is that?' the King inquired. The advisor replied, 'Your Majesty, to truly know what The 99 Club is, let's place 99 Gold coins in a bag and leave it at this servant's doorstep.' Next day when the servant saw the bag, he picked it up and took it in. When he opened the bag, he let out a great shout of joy... So many gold coins!

He began to count them. After several counts, he was at last convinced that there were 99 coins. 'What could've happened to that last gold coin? Surely, no one would leave 99 coins!' he wondered. He looked everywhere he could, but that final coin was elusive.

Finally, exhausted, he decided that he would have to work harder than ever to earn that gold coin and complete his collection. And from that day, the servant's life was changed. He was overworked, horribly grumpy, and castigated his family for not helping him make that 100th coin. He stopped singing while he worked.

Witnessing this drastic transformation, the King was puzzled. When he sought his advisor's help, the advisor said, 'Your Majesty, the servant has now officially joined The 99 Club...'

He continued, 'The 99 Club is a name given to those people who have enough to be happy but are never contented, because they're always yearning and striving for that extra one, telling themselves: 'Let me get that one final thing and then I will be happy for life.'

We can be happy, even with very little in our lives, but the minute we're given something bigger and better, we want even more!

We lose our sleep, our happiness, we hurt the people around us; all these as a price for our growing greed and desires. That's what joining The 99 Club is all about.'You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity. ~Thomas Wolf